An interactive digital experience for Haier’s appliances

Haier @Mediaworld tech village

A three-dimensional and 360 ° journey, with videos, installations and 3D experiences capable of transferring the three values that distinguish the Haier brand to the visitor in a few moments: advanced technology, superior design and tailor made approach.
A shop in shop designed to create an immersive branding and product experience. A new way to involve the customers of the Mediaworld group, perfectly in line with the trend of this period, in which leaving the house and entering a store is no longer just a "pastime" but an action that must have value and therefore must be rewarded
Product: Experience Center
Client: Haier Europe
Creativity + Production + Post Production: Bonsaininja Studio + Alessandro Squatrito
Technical Supplier: Italvideo
Software Development: Aurora Meccanica
Set design: Eligo Studio
Set up: Alchemia Studio
Year: 2020

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